FROM THE EAST

East[مشرق] n. living in or originating from the regions or countries to the east of Europe.

'From the east' embodies all the parts of the eastern background that shape it to be what it is. Rich culture, colorful history, vibrant and diverse ethnic groups, remarkable patriotism, breathtakingly natural beauty, brilliant architectural landmarks, and multiple poetic languages.

The eastern collections seek to personify the culture of the past.

They aim to transform that magnificence into opulent pieces of clothing, which still possess the stories and timeless details of the past, maintain the evolved expressions of the present, but speak the language of the future.