ARTISAN

Artisan [کاریگر] n. a worker in a skilled trade, especially one that involves making things by hand. 

The Japenese word for artisan, "Shokunin," implies pride in one's own work, and that is the attraction and true meaning behind an artisan's craft. Not just creating to simply produce but crafting to ensure that they construct the finest product. Crafting for someone else completely. Crafting to forge that intimate relationship through the stitches of their work, without knowing who is at the other end. 

In the era of industrialization, artisans in the east are slowly becoming obsolete and our purpose is to bring them back and share their craft with the world. Artisans that meticulously make pure, unmatchable, and iconic visions of art.

These artisans are severely skilled in their trade. Their handcraft is ingrained in their fingertips, rooting back to their family heritage marked from centuries before. They have mastered and finetuned down to the smallest details of their art.

Introducing these artisans to our luxury fashion house, has ensured that their knowledge and skill from the past is delicately elevated. They work hard to patiently polish that craft through the distinctive techniques, experiences, and ideas learned from our current trade and modern approach. And we are all together obsessed with detail.